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Learning hub and structures

Explore the anatomy of effective articles. Click on a template to understand its logic.

5 formats available
SEO / content
Informational article / SEO pillar
The classic structure for ranking on Google. Great for explaining concepts, step-by-step guides and capturing high search traffic.
18%
Conv.
8–15 min
Reading
Basic
Level
92%
SEOTrafficInformational
6 steps
Conversions
Conversion article (advertorial)
Structured to guide the user toward an action (purchase, lead generation). It uses persuasive copywriting (PAS) and social proof.
41%
Conv.
5–8 min
Reading
Intermediate
Level
85%
ConversionCopywritingLead Gen
7 steps
E-E-A-T / scientific
Scientific / authoritative article
A template based on Google's E-E-A-T principles. Ideal for medical, legal and financial (YMYL) topics where authority and data are everything.
12%
Conv.
10–20 min
Reading
Expert
Level
68%
E-E-A-TDataAcademic
6 steps
Email / newsletter
Newsletter & email sequence
The ideal format to build a direct relationship with readers. A 5-block structure to maximize opens, clicks and loyalty over time.
29%
Conv.
2–4 min
Reading
Basic
Level
78%
EmailNewsletterRetention
6 steps
Social / viral
Social thread / carousel (storytelling)
The ideal narrative format for LinkedIn, Instagram and X. Structured to maximize saves, shares and comments.
22%
Conv.
1–3 min
Reading
Intermediate
Level
88%
SocialStorytellingVirality
5 steps